Vietnam is not one market – it is two. Misjudging the North-South divide can cost millions in logistics and labor inefficiencies. This guide analyzes the critical trade-offs between Northern supply depth and…
Dealflow
As traditional channels yield to modern formats, successful retailers must navigate a dual transformation: digitizing the "General Trade" base while capturing the premiumization of Vietnam’s rising middle class.…
From tax haven to manufacturing hub: How the 2026 "Negative List" and 30% processing rule create a structural cost advantage for ASEAN exporters entering the Chinese market.
Hainan…
1. The Macro Environment: Velocity vs. Capital Anchors
To understand Vietnam's trajectory, it is essential to first look at the broader ASEAN context. In 2025, Foreign Direct Investment…
